Creating Channel and Partner Strategies
Challenges
Entering new markets often requires a hybrid approach, combining direct and indirect sales channels. Determining when to sell directly versus leveraging partners, integrators, or distributors can be complex. Without a well-structured strategy, businesses may face inefficiencies, missed opportunities, or misaligned partnerships.
Solution
We help organizations analyze and segment their target markets to determine the most effective sales approach. Whether selling directly or through strategic partnerships, we assist in building the right partner ecosystem and establishing the necessary infrastructure to support both direct and indirect channels—ensuring sustainable growth and market success.